The term “mobile-first indexing” refers to indexing that prioritises mobile devices for indexing and ranking – Google mostly uses the mobile version of the material.
When evaluating the relevance of a page to a user’s query in the past, the index largely used the desktop version of the page’s content. Because the majority of Google Search users currently use mobile devices, Googlebot will predominantly crawl and index pages using the smartphone agent in the future.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
SSL certification keeps you and your website users safe. It also improves your ranking on search engines (SEO).
A stylescape gives you the chance to show a client how a brand will appear and feel. It’s a set of brand assets – colours, fonts, images, linguistic tone, design components, and so on – that are integrated to create a brand’s overall visual style. In a nutshell, stylescapes depict how the brand would appear and feel if it were to be applied to everything the brand touches, but without extending those decisions to collateral.
A mood board aids in the creation of a library of approved images, patterns, and typefaces, saving time in the long run when it comes to managing opinions and approvals. Instead of wasting time debating what type of style a certain print ad should have, use the mood board to lead the process and get your message out to the public faster.
The process of developing a digital product is comparable to that of constructing a home. When we talk about building a house, we usually refer to the construction process. The first step is to create blueprints, which are outlines that provide individuals working on the project with a clear picture of the project’s structure. In the design process, a wireframe is similar to an architectural plan. It acts as a starting point for the product team to create screens by serving as a reference point for functional specifications. Wireframing is an important process that should not be overlooked.
The structure and linking of a website’s pages is referred to as website architecture. A good website architecture makes it easy for users and search engine crawlers to find what they’re looking for.
However, Googlebot will have a difficult time locating and indexing pages on your site that are several clicks away from your homepage (or not linked from any other page at all):
Matthews Marketing is a Canadian-based digital marketing agency that integrates your business practices with the most current marketing strategies.
We bring together a team of specialists to create solutions and implement strategies that will connect you with your target audience. Applying our understanding of recent technological trends, we incorporate digital technologies such as search engine optimized (SEO) content and social media campaigns to promote your brand.
Page speed is important to user-experience because faster pages are more efficient at content delivery. According to a recent Kissmetrics study, almost a quarter of consumers will click away and choose a new search result if a page takes longer than 3 seconds to load – macleanengineering.com is scoring 22.4s.
Over 45 percent of visitors say they are less inclined to make a purchase if an ecommerce site takes longer than expected to load (Shopify).