The reputation and financial stability of your company could be seriously harmed by a hacked WordPress site. Hackers have the ability to take passwords, user data, install harmful software, and even spread malware to your users.
In March 2016, Google said that over 50 million website visitors have received alerts that the pages they were visiting might be infected with malware or contain data stealing software.
Additionally, each week Google blacklists 50,000 websites for phishing and 20,000 websites for malware.
As a business owner, it is your job to safeguard your company website, same as it is the responsibility of the business owner to protect their actual store facility.
The core of your website’s design should be the production of high-quality content, and strategically employing relevant keywords.
The correct audience is drawn to your website by high quality content, which engages them and encourages them to take action. The likelihood that a person will share something increases if they deem it valuable.
Producing worthwhile content boosts your website’s search engine ranking in addition to the user who reads it. Google determines page ranks in search engine result pages (SERPs) based on the quality of the content and related links.
Page speed is important to user-experience because faster pages are more efficient at content delivery. According to a recent Kissmetrics study, almost a quarter of consumers will click away and choose a new search result if a page takes longer than 3 seconds to load.
Over 45 percent of visitors say they are less inclined to make a purchase if an ecommerce site takes longer than expected to load (Shopify).
Google has defined a set of metrics that website owners should focus on for optimization.
By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that they say are “essential to delivering a great user experience on the web” and that “Optimizing for quality of user experience is key to the long-term success of any site on the web.”
Google emphasizes the importance of Core Web Vitals over other metrics as they’re critical to all web experiences. Users’ expectations for web experiences can vary according to site and context, but many remain consistent regardless of where they are on the web.
Core Web Vitals are the user experience needs that all websites should be striving to meet. Specifically, Google identifies the core user experience needs as: loading, interactivity, and visual stability.
Matthews Marketing is a Canadian-based digital marketing agency that integrates your business practices with the most current marketing strategies.
We bring together a team of specialists to create solutions and implement strategies that will connect you with your target audience. Applying our understanding of recent technological trends, we incorporate digital technologies such as search engine optimized (SEO) content and social media campaigns to promote your brand.