Checkpoint Research
Proposal
Checkpoint Research
Proposal
The core of your website’s design should be the production of high-quality content, and strategically employing relevant keywords.
The correct audience is drawn to your website by high quality content, which engages them and encourages them to take action. The likelihood that a person will share something increases if they deem it valuable.
Producing worthwhile content boosts your website’s search engine ranking in addition to the user who reads it. Google determines page ranks in search engine result pages (SERPs) based on the quality of the content and related links.
Matthews Marketing is a Canadian-based digital marketing agency that integrates your business practices with the most current marketing strategies.
We bring together a team of specialists to create solutions and implement strategies that will connect you with your target audience. Applying our understanding of recent technological trends, we incorporate digital technologies such as search engine optimized (SEO) content and social media campaigns to promote your brand.
Google has defined a set of metrics that website owners should focus on for optimization.
By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that they say are “essential to delivering a great user experience on the web” and that “Optimizing for quality of user experience is key to the long-term success of any site on the web.”
Google emphasizes the importance of Core Web Vitals over other metrics as they’re critical to all web experiences. Users’ expectations for web experiences can vary according to site and context, but many remain consistent regardless of where they are on the web.
Core Web Vitals are the user experience needs that all websites should be striving to meet. Specifically, Google identifies the core user experience needs as: loading, interactivity, and visual stability.