Diemax Proposal

Page Speed

Mobile phone slowly loading website

Page speed is important to user-experience because faster pages are more efficient at content delivery. According to a recent Kissmetrics study, almost a quarter of consumers will click away and choose a new search result if a page takes longer than 3 seconds to load.

Over 45 percent of visitors say they are less inclined to make a purchase if an ecommerce site takes longer than expected to load (Shopify).

Mobile phone slowly loading website

Google Core
Web Vitals

Google has defined a set of metrics that website owners should focus on for optimization.

Using a tablet to browse a website with high-quality user experience

By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that they say are “essential to delivering a great user experience on the web” and that “Optimizing for quality of user experience is key to the long-term success of any site on the web.”

Google emphasizes the importance of Core Web Vitals over other metrics as they’re critical to all web experiences. Users’ expectations for web experiences can vary according to site and context, but many remain consistent regardless of where they are on the web.

Core Web Vitals are the user experience needs that all websites should be striving to meet. Specifically, Google identifies the core user experience needs as: loading, interactivity, and visual stability.

Using a tablet to browse a website with high-quality user experience

SSL Certificate

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

SSL Certificate

SSL certification keeps you and your website’s users safe. It also improves your ranking on search engines (SEO).

SSL Certificate

Privacy Policy

Most countries have privacy laws that require website owners or app developers to have a privacy policy – a statement of your data collection – and to disclose that privacy policy to your visitors or users.

Privacy Policy

Canadian law requires websites to have a privacy policy if you are collecting or sharing personal information (e.g., names, e-mails, phone numbers, images) that could be used to identify a returning user according to The Personal Information Protection and Electronic Documents Act (PIPEDA).

Privacy Policy

Website Wireframes

Website Wireframes

The process of developing a digital product is comparable to that of constructing a home. When we talk about building a house, we usually refer to the construction process. The first step is to create blueprints, which are outlines that provide individuals working on the project with a clear picture of the project’s structure. In the design process, a wireframe is similar to an architectural plan. It acts as a starting point for the product team to create screens by serving as a reference point for functional specifications. Wireframing is an important process that should not be overlooked.

About Us

Matthews Marketing is a Canadian-based digital marketing agency that integrates your business practices with the most current marketing strategies.

Matthews Marketing Team

We bring together a team of specialists to create solutions and implement strategies that will connect you with your target audience. Applying our understanding of recent technological trends, we incorporate digital technologies such as search engine optimized (SEO) content and social media campaigns to promote your brand.

Matthews Marketing Team

Page Speed

Mobile phone slowly loading website

Page speed is important to user-experience because faster pages are more efficient at content delivery. According to a recent Kissmetrics study, almost a quarter of consumers will click away and choose a new search result if a page takes longer than 3 seconds to load – macleanengineering.com is scoring 22.4s.

Over 45 percent of visitors say they are less inclined to make a purchase if an ecommerce site takes longer than expected to load (Shopify).

Mobile phone slowly loading website