Page speed is important to user-experience because faster pages are more efficient at content delivery. According to a recent Kissmetrics study, almost a quarter of consumers will click away and choose a new search result if a page takes longer than 3 seconds to load – macleanengineering.com is scoring 22.4s.

Over 45 percent of visitors say they are less inclined to make a purchase if an ecommerce site takes longer than expected to load (Shopify).