Lynde Dermatology
Initial Review
Lynde Dermatology
Initial Review
Create content with pages and blogs surrounding medical procedures to increase SEO and user engagement, as well as including links to related research trial applications.
Include more written content, keywords, pictures, and examples of esthetic services to increase user engagement and SEO.
Not enough content to draw people into applications for research trials.
Create content around popular search terms in order to draw users to the website, and include links to ask if they are interested in participating in related trials.
Your Google Search results will be impacted by broken links. A website with an excessive number of broken links could suggest that it is being neglected or abandoned. Broken links are another factor considered by Google’s Search Quality Rating Guidelines when assessing a website’s quality, but as long as you keep an eye out for them and fix them as soon as Google alerts you to a problem, you should be able to maintain a high-quality website.
Update or remove any broken links on the website and submit the affected pages to Google Console so they can be reevluated and ranked.
The Esthetic Services page includes a downloadable PDF brochure to view more information – this is very difficult to view on mobile devices, and will negatively impact user experience (UX) and search engine ranking.
Format the information from the PDF into mobile compliant pages to make it easier for mobile users to scroll through and read.
Although the menu for Esthetic Services is visible in the dropdown main navigation, it is mentioned but not visible on the root page.
Create a clear and consistent navigation for users to follow in a new mobile compliant website design.
The overall website design looks dated in terms of layout, images, fonts, and design.
Create a new responsive/mobile-compliant website design with a set of consistent fonts, colours, and images to modernize and increase SEO and user experience (UX).
As well as using a mobile compliant website design, the listed phone numbers on the website should be linked so users can click to dial using their smart phones.
“Mobile-first indexing” means that for search indexing and ranking purposes, Google uses the content’s mobile version. In the past, the index mostly considered a page’s desktop version of material when determining how relevant it was to a user’s query. Google will now mostly crawl and index pages with the smartphone agent because the majority of consumers access Google Search through a mobile device.
Design a new “responsive” website that will be able to be viewed across all platforms including smart phones, tablets, and desktop devices in order to optimize user experience (UX) and search engine results (SEO).
The core of your website’s design should be the production of high-quality content, and strategically employing relevant keywords.
The correct audience is drawn to your website by high quality content, which engages them and encourages them to take action. The likelihood that a person will share something increases if they deem it valuable.
Producing worthwhile content boosts your website’s search engine ranking in addition to the user who reads it. Google determines page ranks in search engine result pages (SERPs) based on the quality of the content and related links.
Most countries have privacy laws that require website owners or app developers to have a privacy policy – a statement of your data collection – and to disclose that privacy policy to your visitors or users.
Canadian law requires websites to have a privacy policy if you are collecting or sharing personal information (e.g., names, e-mails, phone numbers, images) that could be used to identify a returning user according to The Personal Information Protection and Electronic Documents Act (PIPEDA).
Read more about PIPEDA by clicking here.
Accepting personal information through contact forms typically requires a privacy policy under PIPEDA.
Google apps including maps may be using trackers on visiting users. This typically requires a privacy policy under PIPEDA.
Acquiring a privacy policy would allow the Lynde Dermatology website to use tracking apps like Google Analytics to see analytical data about website traffic and usage to help measure and create marketing strategies.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
SSL certification keeps you and your website’s users safe. It also improves your ranking on search engines (SEO).
Have an SSL certificate installed on your hosting platform and make sure the SSL is working properly on an on-going basis – i.e. review any/all plugins or settings that might be used to “force” the HTTPS version of the website.
Matthews Marketing is a Canadian-based digital marketing agency that integrates your business practices with the most current marketing strategies.
We bring together a team of specialists to create solutions and implement strategies that will connect you with your target audience. Applying our understanding of recent technological trends, we incorporate digital technologies such as search engine optimized (SEO) content and social media campaigns to promote your brand.
Google has defined a set of metrics that website owners should focus on for optimization.
By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that they say are “essential to delivering a great user experience on the web” and that “Optimizing for quality of user experience is key to the long-term success of any site on the web.”
Google emphasizes the importance of Core Web Vitals over other metrics as they’re critical to all web experiences. Users’ expectations for web experiences can vary according to site and context, but many remain consistent regardless of where they are on the web.
Core Web Vitals are the user experience needs that all websites should be striving to meet. Specifically, Google identifies the core user experience needs as: loading, interactivity, and visual stability.
