MacLean Engineering

Google Core
Web Vitals

Google has defined a set of metrics that website owners should focus on for optimization.

Using a tablet to browse a website with high-quality user experience

By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that they say are “essential to delivering a great user experience on the web” and that “Optimizing for quality of user experience is key to the long-term success of any site on the web.”

Google emphasizes the importance of Core Web Vitals over other metrics as they’re critical to all web experiences. Users’ expectations for web experiences can vary according to site and context, but many remain consistent regardless of where they are on the web.

Core Web Vitals are the user experience needs that all websites should be striving to meet. Specifically, Google identifies the core user experience needs as: loading, interactivity, and visual stability.

Using a tablet to browse a website with high-quality user experience

About Us

Matthews Marketing is a Canadian-based digital marketing agency that integrates your business practices with the most current marketing strategies.

Matthews Marketing Team

We bring together a team of specialists to create solutions and implement strategies that will connect you with your target audience. Applying our understanding of recent technological trends, we incorporate digital technologies such as search engine optimized (SEO) content and social media campaigns to promote your brand.

Matthews Marketing Team

Page Speed

Mobile phone slowly loading website

Page speed is important to user-experience because faster pages are more efficient at content delivery. According to a recent Kissmetrics study, almost a quarter of consumers will click away and choose a new search result if a page takes longer than 3 seconds to load – macleanengineering.com is scoring 22.4s.

Over 45 percent of visitors say they are less inclined to make a purchase if an ecommerce site takes longer than expected to load (Shopify).

Mobile phone slowly loading website