Thompson & Pollock
Initial Consultation

Privacy Policy

Setting up SPF and DKIM records for your domain names is essential if your company sends transactional or commercial emails. 

Email Protection

SPF and DKIM ultimately aid in preserving your consumer interactions and brand reputation in addition to safeguarding your company from phishing and spoofing attacks. Remember that these are just a few of the many measures you can take to make sure that time-sensitive emails for your clients arrive in their inboxes on schedule and are not routed to spam folders.

SPF enables email senders to specify which IP addresses are permitted to send mail for a specific domain, in a nutshell. The encryption key and digital signature offered by DKIM, on the other hand, confirm that an email message was not falsified or altered.

Email Protection

johnathanpollock.ca

MX records for johnathanpollock.ca domain

SPF, DKIM and DMARC records missing from domain johnathanpollock.com

thompsonpollock.com

MX records for thompsonpollock.com domain

SPF, DKIM and DMARC records missing from domain thompsonpollock.com

Step 2: Consultation & build brainstorm

Consulting

Estimated timeframe: 2 to 4 weeks
Review the finished process map(s), list the available tools that can be used within the regulations of your industry, and begin mapping out what would be needed to accomplish the automation – i.e. what are the capabilities of your current CRM? What integration options does it have with other apps? Will we create custom modules for particular components, use Microsoft Power Automate, or a different automation app, etc.?

Consulting

Page Speed

Mobile phone slowly loading website

Page speed is important to user-experience because faster pages are more efficient at content delivery. According to a recent Kissmetrics study, almost a quarter of consumers will click away and choose a new search result if a page takes longer than 3 seconds to load – macleanengineering.com is scoring 22.4s.

Over 45 percent of visitors say they are less inclined to make a purchase if an ecommerce site takes longer than expected to load (Shopify).

Mobile phone slowly loading website

Google Core
Web Vitals

Google has defined a set of metrics that website owners should focus on for optimization.

Using a tablet to browse a website with high-quality user experience

By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that they say are “essential to delivering a great user experience on the web” and that “Optimizing for quality of user experience is key to the long-term success of any site on the web.”

Google emphasizes the importance of Core Web Vitals over other metrics as they’re critical to all web experiences. Users’ expectations for web experiences can vary according to site and context, but many remain consistent regardless of where they are on the web.

Core Web Vitals are the user experience needs that all websites should be striving to meet. Specifically, Google identifies the core user experience needs as: loading, interactivity, and visual stability.

Using a tablet to browse a website with high-quality user experience

High Quality
Content

The core of your website’s design should be the production of high-quality content, and strategically employing relevant keywords.

Mobile Website Content

The correct audience is drawn to your website by high quality content, which engages them and encourages them to take action. The likelihood that a person will share something increases if they deem it valuable.

Producing worthwhile content boosts your website’s search engine ranking in addition to the user who reads it. Google determines page ranks in search engine result pages (SERPs) based on the quality of the content and related links.

Mobile Website Content

Process mapping
& automation

Process maps aid in understanding how processes function and how well they perform.

Process Mapping

Sometimes, only after a process has been fully documented can these flaws be found, fixed, and the updated procedure disseminated and used.

Once a process has been properly mapped, automation can begin. Automating operations can have significant advantages for the day-to-day operations for a business if the proper tools are used. The most frequently mentioned advantages of operations automation are cost savings, productivity, availability, dependability, and performance.

Process Mapping

Step 1: Review of process & mapping

Review

Estimated timeframe: 2 to 4 weeks
Review the organisational structure of your team from a high level, and draw out the main responsibilities and procedures your company uses, including the customer journey. If necessary, more granular maps can be created for more specific categories or company roles.

Review

Step 3: Build phase

Build

Estimated timeframe: 4 to 8 weeks
Once the proposed process and apps are agreed upon, we would then build the automation as outlined, make any required integrations with your website/emails/apps, and create materials for training your current and future staff.

Build

Privacy Policy

Most countries have privacy laws that require website owners or app developers to have a privacy policy – a statement of your data collection – and to disclose that privacy policy to your visitors or users.

Privacy Policy

Canadian law requires websites to have a privacy policy if you are collecting or sharing personal information (e.g., names, e-mails, phone numbers, images) that could be used to identify a returning user according to The Personal Information Protection and Electronic Documents Act (PIPEDA).

Read more about PIPEDA by clicking here.

Privacy Policy

CONTACT FORMS, Chats & Google maps

Thompson & Pollock website contact form & Google maps

Accepting personal information through contact forms or chat boxes, and the use of Google apps including maps typically requires a privacy policy under PIPEDA.

Trackers & analytics

Website trackers, including analytics that track visiting users typically requires a privacy policy under PIPEDA.

Step 4: Training, support & additional services

Support & Training

Estimated timeframe: 4 weeks +
We provide training and support to ensure your staff is well equipped to continue using the process automation as built. Optional on-going support is also offered in order to make recommendations for improvement as new tools may become available for your industry – i.e. your desired CRM might be developed for Canadian servers at a later date. Should this happen, we would need to adjust the automation to work with this new CRM platform. Process maps should also generally be reviewed and kept up to date year to year. Once the business process and automations are optimized, we recommend ramping up your marketing and SEO.

Support & Training

Main navigation should be reorganized

Due to its impact on user experience, website navigation is a crucial component of web design. By providing a pleasing, intuitive structure and enhancing simplicity of use, understanding website navigation will help you make it easier for people to find the information they need as fast as possible.

Main Navigation for Thompson and Pollock

Recommend

Consider replacing the “More” dropdown to “Services” and replacing the phone link to a coloured button called “Free Consulting” or “Contact” to engage users to go to the contact page and fill out the contact form or make a phone call.

Site "Fav" icon missing

By making your website easy to identify and navigate, a favicon on your browser tabs, bookmarks, history archives, and other places saves your users time and increases the possibility that they will interact with your website.

Fav Icon Example 1
Fav Icon Example 2
Fav Icon Missing on Thompson & Pollock Website

Recommend

Create a transparent icon in a format that can be used for multiple sizes across all browsers. WordPress recommends a size that can support up to 512 x 512 pixels.

Matthews Marketing Fav Icon

Padding & alignment inconsistencies

The empty space between and surrounding individual page layout elements, including written content, photos, cards, buttons, icons, etc., is referred to as padding or white space. When used properly, padding gives a layout aesthetic balance and clarity.

Thompson & Pollock mobile view 1 - padding issue
Thompson & Pollock mobile view 2 - padding issue
Thompson & Pollock mobile view 3 - padding issue
Thompson & Pollock mobile view 4 - padding issue
Thompson & Pollock desktop view - padding issue

Recommend

Create base padding & alignment settings across all website design modes (desktop, tablet, mobile) to ensure consistency. For example, use a base padding amount of atleast 50px between sections, desktop content might be aligned left whereas mobile might be centred, etc.

Expand services into additional pages

Thompson & Pollock Services

Recommend

Create distinct pages for each service and add them to a dropdown menu on the main navigation. The number of pages will increase SEO, user engagement, and the amount of textual content, keywords, and images that may be used to demonstrate knowledge of financial advising services.

Improve page titles (metatags)

There are several reasons why page title tags are significant. Search engines rely heavily on title tags to determine the topic of a page. More importantly, they aid search engines in comprehending the information on your website, assisting them in selecting the most relevant outcome for whatever query they may be using.

Thompson & Pollock website meta tags in code
Thompson & Pollock About Us title tag highlighted

Recommend

To improve SEO, change the default text “My Site” to “Thompson & Pollock” and include relevant keywords/keyphrases in the title tag for each page.

About Us

Matthews Marketing is a Canadian-based digital marketing agency that integrates your business practices with the most current marketing strategies.

Matthews Marketing Team

We bring together a team of specialists to create solutions and implement strategies that will connect you with your target audience. Applying our understanding of recent technological trends, we incorporate digital technologies such as search engine optimized (SEO) content and social media campaigns to promote your brand.

Matthews Marketing Team