Business is about relationships, and good relationships depend on good communication. Content writing is an excellent way to bring businesses and customers together, so long as we adhere to one fundamental rule: customers come first. Customers drive businesses, and therefore content should be developed with their needs in mind.
There are numerous examples of companies that fail to consider the customer’s needs when attempting to use SEO strategies to increase their sales. In these cases, it is likely that people will hesitate to purchase products or services if the actual content is poor.
This problem can easily be avoided with expertly-written content that is engaging, informative, and readable. Customers appreciate this. If you can show them that you really put them first by creating accessible content, then you will have a better shot at converting your web presence into dollars earned.